Startup Blog & Business Advice

How To Build a Brand for Your Startup

The thought of building a brand for a new startup can sometimes be daunting for those who think they are not especially creative. But truthfully – this is the fun part! The key to building a recognizable brand is: message consistency. The following 3 questions form the base for building a brand and establishing a […]


4 Common Startup Pitfalls

Building a startup is difficult and launching one is even HARDER! Many new entrepreneurs have very little business background. Learn from those who have been there, done that. Here are 4 common pitfalls that new startups face: PUTTING ALL YOUR RESOURCES INTO PRODUCT DEVELOPMENT Product development is just one aspect of a new business that […]


Dealing with Rejection when STARTING A STARTUP

When starting a startup, rejection is inevitable. That’s why all successful entrepreneurs require a high adversity quotient. The concept of Adversity Quotient was first coined by Paul Stoltz in 1997 in his book Adversity Quotient: Turning Obstacles Into Opportunities. An adversity quotient (AQ) is a score that measures the ability of a person to deal with […]


The secret to finding a good business idea

The thought of starting a business is frightening for many people because of the risk of failure. 42% of respondents in a Fortune magazine survey state, “lack of market need is the number one reason startups fail.” New entrepreneurs must validate their idea with a defined market. Not every idea is a good one. A […]


What is Currency?

In 100 Steps 2 Startup™, the concept of currency is a fundamental part of Phase 2, particularly step 11. The term currency refers to what a startup gets in the exchange of value with the customer or user.  Currency can be money from the sale of an item, a signup on a social media site, […]


How to Startup a Startup

The Chicken or The Egg: Startup Style The chicken or the egg causality dilemma is commonly stated as “which came first: the chicken or the egg?”. The dilemma stems from the observation that all chickens hatch from eggs and all chicken eggs are laid by chickens. On your entrepreneurial journey, you may ask yourself a similar question: […]


Entrepreneurship isn’t a game….but it can be

Wikipedia defines a simulation as the imitation of the operation of a real-world process or system over time. The act of simulating something first requires that a model is developed; this model represents the key characteristics or behaviors/functions of the selected system. The model represents the system itself, whereas the simulation represents the operation of the system over time. […]


8 Ways to Find Investors for your Startup

In our entrepreneur-focused world, it is easier than ever before to meet seed-stage investors. Here are a few of my favorite ways: Connect with founders in your city who have been funded. Ask for their advice. Impress them and let them introduce you to their investor. Apply to an accelerator (e.g., Techstars) and nail it […]



I’m often asked:  “How do I know when to quit my job and work on my startup full-time?” A full-time commitment to the new opportunity matters. If the number of full-time founders is zero, you have a problem. Remember: ideas don’t count. Execution counts and execution requires focused founders. If no one is working on […]


Get Started Now

*Special pricing for student groups (classes) or bulk purchases. Contact us for details.