Testing, or validating, your new business idea significantly reduces the risk associated with starting a new business. It is THAT important! The testing process also helps you articulate your message so it resonates with potential customers, and helps avoid building a product/service that no one wants to buy. So … how do you test, or validate, your business idea? […]
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The pandemic caused many awful things to occur, but one of the positive ones has been the incredible surge in new business startups. More businesses have been launched during the pandemic than at any time in the past decade. And many existing companies have been able to grow more rapidly than expected. Why do you […]
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