100 Steps 2 Startup logo

Lesson 1: Choose Your Market

How to find your first customers before you create a product or service

First: Watch the Intro video below. It will explain how to pick the right customer and why it's important. Note: this lesson is part of the larger 100 Steps 2 Startup program.

Second: Click the button below to download the Worksheet and then open it.

Third: Watch the Worksheet video that explains how to complete this task.

Dr. Wise has been featured in:
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Dr. Sean Wise has spent 20+ years researching entrepreneurship, mentoring thousands of high-growth startups, and to-date has founded 5 ventures of his own. He is currently a partner at the seed fund, Ryerson Futures. Through that fund, he has supported more than 23 startups and has invested in 13. Additionally, he helped found Ernst & Young’s Venture Capital Advisory Group in Canada and the startups he has supported have raised more than $2.1 billion.

Dr. Sean Wise is also an award-winning educator and best-selling author who has written 4 books, 1 textbook, and dozens of articles on entrepreneurship and venture capital. He’s a regular contributor to Inc.com and has been involved in exciting TV show launches, including Canada’s Dragons’ Den (Shark Tank in the US) and the Oprah Winfrey Network’s The Naked Entrepreneur.

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