Shari Wert

Shari Wert headshot

Shari is an experienced entrepreneur who completed a BA in Psychology at McGill University and an MBA at Concordia University prior to moving to Toronto where she started both a family and a successful advertising-based children’s directory called Help! … We’ve Got Kids. The print edition became a national bestseller and evolved to include an online site before she and her business partner sold the company in 2009.

Using the business model they knew was successful, Shari and her business partner founded a print and online directory of things to do & places to stay in Ontario. Summer Fun Guide, sponsored by ONroute Centres, distributed 250,000 books across the province and enjoyed a significant, highly targeted, online presence. SFG was sold in mid 2019.

Throughout her years in business, Shari is frequently asked to speak to groups and individuals about how to start a business. She answers the same questions over and over again: How do I know if my idea is good? Where do I start? Her passion for helping others is why she got involved with 100 Steps 2 Startup™.

Shari is a fan of business startups, dogs, baseball, hiking and traveling the world. She lives in Toronto with her husband and 3 children, who serve as her inspiration to reach for the stars, try new things and enjoy the small moments of every day.

She can be reached at

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